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Press Releases

Senet and Paige Ag Partner to Deliver Smart Irrigation Solutions

Partnership extends Senet’s reach into the rapidly growing IoT-enabled agriculture solutions market

Portsmouth, NH and Fresno, CA – November 15, 2016 — Senet, the first and fastest growing North American provider of public, low-power, wide-area networks (LPWANs) for long range-based (LoRa®-based) Internet of Things (IoT) applications, today announced a partnership with Paige Ag, a division of Paige Electric Co., LP and a leading manufacturer and supplier of wire, cables, cable assemblies and electrical accessories, to enable “smart” irrigation in agriculture.

Until now, poor wireless coverage in rural areas has impeded adoption. Farm land is often isolated from cellular, Bluetooth and WiFi technologies and where they do exist, cost and complexity of deployment can be prohibitive. With device connectivity over very long ranges (~15 miles), very long battery power life (~10 years) and an extremely low per-device cost, LPWANs and LoRa®-compatible products are changing the paradigm of farming efficiency and transforming the way things are monitored and measured. LPWANs are ideal for gathering data about local agricultural conditions including weather, soil moisture, chemical compositions of the soil and other environmental conditions at a much lower total cost of ownership. Furthermore, LPWANs make it possible to expand per-acre coverage and monitor more assets due to the simplicity of deployment and cost of ownership reductions.

“Senet’s highly scalable and reliable low-power, wide-area network provides a significant opportunity for our agriculture customers looking to use empirical data to improve operational planning and decision making,” said Julie Bushell, Director of Sales and Marketing for Paige’s Agwire Division. “Based on market demand and proven use cases, we are initially focusing on delivering LoRa®-based irrigation solutions to help our customers capture real economic value from the Internet of Things.”

“With the rapid evolution of IoT solutions, its critical to make the right strategic choices, select the right partners and quickly deliver compelling capabilities to market,” said Will Yapp, Vice President of Business Development for Senet. “We are extremely pleased that Paige Electric has selected Senet as their IoT network provider to deliver solutions in the agriculture space.”

With analysts predicting that installations of IoT devices in the agriculture market will increase from 30 million in 2015 to 75 million in 2020, it is no surprise that agriculture equipment and solution providers are expanding their offerings to deliver additional value to their customers.

To learn more, please visit Senet at booth #1423 at the 2016 Irrigation Show & Education Conference, Dec. 7-9, 2016 in Las Vegas, and Paige Electric at booth 846.

About Senet, Inc. Senet, a contributing member of the LoRa® Alliance, is the first and only public provider in North America of lowpower, wide-area networks (LPWANs) with its class-leading LoRa® modulation for IoT/M2M applications. LPWANs enable value-driven solutions that can unlock immediate ROI by enabling devices to connect over very long ranges (approximately 15 miles) while delivering very long battery power life (approximately 10 years) for an extremely low total cost of ownership. For applications that require low cost, low power, and long range, the secure Senet network has distinct advantages over cellular, Wi-Fi, and other emerging connectivity technologies for the IoT market. For additional information, visit

Media contact: Stacy Grisinger Vice President Elevate Communications

Senet contact: Ken Lynch Director of Marketing Senet, Inc.

About Paige Ag: For over 30 years, Paige Ag, a division of Paige Electric Co., LP, has been providing pivot dealers and OEMS worldwide with the most reliable precision agricultural irrigation solutions available. Established in 1958 and headquartered in Union, New Jersey, Paige Electric Co. specializes in innovative design of emerging technologies, solution based implementation, electrical cable, components and assemblies. Spanning 30 unique markets and all seven continents, Paige Electric is the global leader in cable and wireless solutions. To find out more, please visit: and

About LoRa™ Alliance The LoRa™ Alliance is an open, non-profit association that has grown to more than 330 members since its inception in March 2015, becoming one of the largest and fastest growing alliances in the technology sector. Its members are closely collaborating and sharing their experience to promote the LoRaWAN™ protocol as the leading open global standard for secure, carrier-grade IoT LPWA connectivity. With the technical flexibility to address multiple IoT applications, both static and mobile, and a certification program to guarantee interoperability, the LoRaWAN™ is already being deployed by major mobile network operators and is anticipated to widely expand in 2016.

About LoRaWAN™ The technology utilized in a LoRaWAN network is designed to connect low-cost, battery-operated sensors over long distances in harsh environments that were previously too challenging or cost prohibitive to connect. With its unique penetration capability, a LoRaWAN gateway deployed on a building or tower can connect to sensors more than 10 miles away or to water meters deployed underground or in basements. The LoRaWAN protocol offers unique and unequaled benefits in terms of bi-directionality, security, mobility and accurate localization 3 that are not addressed by other LPWAN technologies. These benefits will enable the diverse use cases and business models that will enable deployments of large scale LPWAN IoT networks globally. ###

DMG Productions explores the latest innovations in agricultural theft protection.

Union, NJ (October 2014) – Paige Electric announced that they will be featured in an upcoming episode of American Farmer, airing 1st QTR 2015 on RFD-TV.

American Farmer will explore many of Paige Electric’s agricultural products, which fall under Paige’s Agwire division. Paige Agwire provides pivot dealers world-wide with the most reliable agricultural irrigation wire and cable available.

“We have pride in our products and the vision to know that long term success comes from offering quality that lasts as long as our relationships,” said Julie Bushell, Director of Sales and Marketing for Paige’s Agwire Division. “When customers choose us, they can rest assured that they are receiving the most superior products in the industry. We are honored to have American Farmer choose our company to showcase and are very excited to share our products and dedication to the agricultural industry with the world.”

During this episode, viewers will learn about the vast array of cables and accessories Paige Agwire offers, with an in-depth look at their newest theft deterrent solution product line created to end copper theft. The most unique product in the new theft deterrent line is Paige Agwire’s Proof Positive® cables, which are the world’s only traceable cables. Proof Positive span and motor drop cables contain TraceID codes unique to every three inches providing growers, Ag dealers, recyclers, and law enforcement with the proof of ownership needed to prosecute thieves.

“Dedication to market innovation makes Paige Agwire unique in the industry and separates them from the rest,” said Charlie Cowan, Producer for American Farmer. “Their approach of always putting customers first has allowed them to become the Ag industry’s go-to choice cable distributor. We look forward to bringing this information to the American Farmer audience.”

About Paige Electric: Paige Agwire, a division of Paige Electric Co., LP, has been providing pivot dealers around the globe with agricultural irrigation wire and cable for over 20 years. Established in 1958 and headquartered in Union, New Jersey, Paige Electric Co. is a global specialist in electric wire, connectorized cable, and accessories.

About American Farmer: American Farmer is a breakthrough program on a mission to showcase the latest advancements in agriculture and farming. From seed to harvest, livestock and more, our producers have traveled the country covering the people, places and issues impacting all areas of farm country. American Farmer airs Tuesdays at 8:30am ET on RFD-TV. Check your local listing for show times. For more information visit: or call Charlie Cowan at: (866) 496-4065 x 875 or via email at:

Paige Agwire Website Re-launch: Smartphone, Tablet,
and Desktop Friendly

Union, NJ (February 2014) – Paige Agwire’s updated website features both enhanced content and a redesigned format, which provides a better overall user experience and will enhance the company's already well-established position.

New Design – Redesigned from the ground up using the latest in responsive web design, the Paige Agwire website provides user friendly viewing experience, easy-to-read formatting, and ease of navigation with minimal resizing, panning, and scrolling regardless of viewing device.

Updated Content – New and updated webpages include updated descriptions, photos, and videos. You can also access all of Paige Agwire's social sites right from the home page .

New Search Options- 
The redesigned Paige Agwire website offers a unique user friendly search engine. You can now define your search with a part or spec number as well as use “key words”. We've also improved and simplified the upper menu options.

New Companion Corporate Site - In addition to the new Paige Agwire website, Paige Corporate Co., LP (Paige Agwire's parent company) corporate site has been redesigned and expanded to also feature a responsive design. The new Paige Electric site offers information regarding all available products Paige has to offer in numerous markets around the world.

September 12, 2013

Irrigation pivot cable foils copper thieves
By Tom Steever

Irrigators vulnerable to copper theft have a new tool to help foil the bad guys.

With copper at $3 a pound, sometimes thieves are unable to overcome the temptation to steal irrigation span cables, the lines that run the length of pivot arms providing electric power and control to machinery. However a company is offering cable that’s wrapped in bright yellow insulation, and contains an integrated narrow strip of printed tape.

“There’s a unique ID printed on a tape inside the jacket of the cable,” said John Rasmus, with Valley Irrigation, during an interview with Brownfield Ag News at Husker Harvest Days. “And that ID is actually logged in a data base, and that ID is traceable to a specific owner.”

The thefts are costly enough considering only the price of the span cable, said Julie Bushell, with Paige Electric, the company that manufactures the cable, but she says there’s more to consider in the event of thieves making off with span cable, disabling the irrigation system.

“During a severe drought, you would have a pivot that was down maybe three or four days before the dealer could get out there, put new span on and get that pivot going again,” Bushell told Brownfield. “In three days in a severe drought, you could lose your entire crop.”

Husker Harvest Days irrigation id tag
When thieves try to sell the identified cable to recyclers, the integrated tape, which also displays the web link to the database, not only identifies the owner, but also provides evidence that has already put criminals behind bars.

The company is part of a larger industry group that is also lobbying states to enact legislation making it illegal to purchase scrap copper cable from which the insulation, and with it any identifying tape, has been burned. According to Bushell, 29 states already have passed such legislation.
AUDIO: Julie Bushell (3 min. MP3)
AUDIO: John Rasmus (2 min. MP3)
AUDIO: Brownfield story on cable thefts (1 min. MP3)

© Copyright 2013 Brownfield, All rights Reserved. Written For: Brownfield